Why Does Printed Material Marketing Still Thrive in the UK?
Wherever we are, the world seems to be dominated by digital screens and ever-evolving online marketing strategies, it’s therefore easy to wonder if printed materials have become a relic of the past. However, for businesses in the UK, incorporating print into their marketing mix remains a powerful and strategic decision as I want to prove to you!
While digital marketing offers undeniable reach and engagement, printed materials provide unique benefits that can’t be replicated online. From building brand credibility to reaching specific demographics, here is why I love print and am so passionate about the products and services that I offer my clients to ensure that their businesses are promoted wherever they are!
Tangibility and Credibility:
In today’s age of information overload, digital messages can often be fleeting and unmemorable! I always state that a well-designed brochure, flyer, or magazine advertisement offers a tangible experience. People can hold it, turn the pages, and keep it for future reference. This physical interaction creates a stronger connection with the brand and fosters a sense of trust and credibility. Recent studies have shown that many of us perceive printed marketing as more trustworthy than digital advertising, with over half of UK residents considering it the most reliable form of marketing!
Reaching YOUR Target Audience
I am always banging on that my printed products allow for my clients to target their particular market segmentation. As a business or individual you can choose specific publications, local newspapers, or regional magazines that cater directly to your ideal customer base. This ensures your message reaches the right people at the right time. Print therefore offers a distinct advantage when trying to connect with specific market sectors! And it is always there right in front of your target audience!
How Do Your Clients Remember YOU and Your business? – Focus and Information Retention:
I have certainly found especially lately that in our fast-paced digital world, attention spans are shrinking. With constant notifications and pop-ups vying for our attention, it’s easy for online content to be skimmed or forgotten. Printed materials, on the other hand, offer a distraction-free environment for absorbing information. I find that my colleagues and friends are more likely to dedicate focused time to reading a brochure or magazine article, leading to better information retention!
Building Brand Awareness and Connections
I can guarantee that my high-quality printed materials create a lasting impression! How do I do this? Through creative design, engaging images and captivating text that I know will evoke emotions and establish a deeper connection with your brand! Having something to feel and touch adds the connection! I have found that people associate high-quality printed materials with established and professional businesses, boosting brand perception and loyalty.
How do I measure the Results of a Marketing Campaign?
Print marketing campaigns are much more easily measured that their digital counterparts. I try and encourage my clients to incorporate trackable elements like QR codes, unique discount codes, or website addresses on their printed materials and then I am ensuring that they can track the effectiveness of their marketing campaigns.
I would also like to add that I believe that print and digital marketing work can work really well when used together. I have found that a well-designed printing campaign can serve as a springboard to a digital presence, directing readers to your website or social media pages for further information.
The Power of Personalisation for YOUR Business
Printed materials offer a unique opportunity for personalisation rather than a bulk campaign. I can offer variable data printing which allows my clients to tailor their message to their various clients and also to specific customer segments, creating a more targeted and impactful experience. For example, I sent all my clients a personalised Christmas card and gifts each Christmas to thank them for their business! The feedback is awesome!
Sustainability Considerations
With growing concerns about environmental impact, I ensure that all my printed cards and paper is fully recyclable – I have also just launched my new seeded products which contain over 20 wildflower seeds and can be played in the garden! I am completely aware that many of my clients are increasingly looking for sustainable marketing solutions. I therefore ensure that I offer a variety of eco-friendly options such as recycled paper, soy-based inks, and carbon offset printing. By partnering with reputable suppliers, I am completely dedicated to sustainability to ensure that my clients can use printed materials responsibly.
My Advice to YOU!
In today’s digital landscape I want to be able to prove that my printed materials offer a valuable and complementary marketing tool. By leveraging the unique benefits of print, I can ensure that my clients build stronger brand awareness, connect with specific audiences, and ultimately drive customer engagement and growth. So, don’t underestimate the power of a well-designed brochure, personalised gifts or printed workwear!
Contact me to understand how my printed materials are a really powerful marketing tool is today’s digital world and can help you GROW your business!
I hope you found this article interesting and useful. If there’s anything that RHL Business Vision can do to assist you with your business branding or printing, please email me at jane@rhlbv.co.uk or call me on 07931 307 156. Alternatively, click HERE to be taken to the Contact form and send me a message, describing your enquiry.
RHL Business Vision: Business Development & Print Specialist in Surrey & Hampshire – making businesses look great through outstanding design and print.
